Oprah's Webcast: State-of-the-Art, But Not What You Think

Posted March 7, 2008 | 09:57 AM (EST)

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By now, everyone has heard about Oprah Winfrey's webcast debacle earlier this week. Oprah, the smartest, richest, most successful person in the television business, decided to do a webcast. She promoted it as only she can. To execute, her people assembled the absolute best practices and organizations available anywhere. They used the best online distribution platform: Move Networks. One of the best content distribution networks: Limelight. And, they served it up on Oprah.com, which is as industrial strength a website as you are likely to come across.

With all that going for her, it was reasonable to assume that a fairly large group of people could come to the party and expect to be served. But that's not what happened. …

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